About Us

Our Vision

Quice Food Industries was established on march 12,1990 as a private limited company. Later on December 13,1993 it was converted into a Public Limited company. 

Our Mission

Quice has been a prominent name in the world of Food Products for the last three decades. The Company was established on 12 March 1990 as a Private Limited Company. We strive with great potential to achieve the market leadership through the latest tools to distinguish by high quality products and customer satisfaction. Our Spirit & Passion been to make a positive difference through Value, Quality and Excellence by providing superior quality of delighting products to our consumers thus ensuring a wholesome experience.

Our Values


We instill trust in others by being 
trustworthy ourselves


We help each other get it right every
time, on time


We choose the right path with positive
intent and consistency


We protect consumer’s well-being


We find new and better ways to create
products, solutions, and sources of


We care about people and the
communities where we work

Who we are

Keeping PURITY & INNOVATION as the cornerstone for producing a wide range of Fruit-based Juices, Nectar & Drinks, Pure Foods Company has crafted & created premium quality products using only the best ingredients. Our secret recipe is our VIGOR & WILL to create something unique with a taste that refreshes anyone with just one “SIP”.


Quality Management Process

R&D Process

Production Flow

Our Global Presence

Main Markets

Countries we are Present

Global Partners

Certifications & Compliances

Why Choose Us

Corporate Social Responsibility

We’ve developed a comprehensive Corporate Social Responsibility Policy which illustrates our programe and all of the  principles encompassed in this policy cover all areas of our operations.

Compliance & Sustainability

We are proud to have a number of accreditations which reflect our commitment to quality, our passion, Sustainability and our dedication to ethics.

Research & Development

At Pure Foods we combine market knowledge, consumer insights and customer needs to create new product opportunities.
Our R & D teams work with our customers to fine-tune and tailor trend forward products that align with our customer’s growth strategies.


What Our Consumers Say

Adnan Hanif

I’m not usually a fan of green syrup, but Quice Ice Cream Syrup’s Green Goddess blend has converted me! It’s surprisingly refreshing and gives me an instant freshness. Plus, knowing it’s made with organic, locally-sourced ingredients makes it even better.

Zia Ur Rehman

The quality of quice juices is unmatched. You can taste the difference that real, fresh ingredients make.

Faraz Ali

As someone who prioritizes health, finding a juice brand that uses only the freshest ingredients is crucial. Quice juice not only meets but exceeds my expectations every time.

Bakhtawar Asif

Being a busy mom, convenience is key when it comes to feeding my family healthy options. Quice fruit drinks saves me time without compromising on quality. My kids love the fruity flavors, and I love knowing they’re getting their daily dose of nutrients.

Syed Ali Raza

I’ve tried numerous juice brands, but none come close to the freshness and flavor of Quice Juice Drink. Every sip feels like a burst of sunshine in my mouth!

Salman Ahmed

As a fitness enthusiast, I’m always looking for ways to fuel my body with the best nutrition possible. Quice Boostup energy drink is my go-to choose for energy and wholesome refreshment.

Shipping Method