About Us

Our Vision

Quice Food Industries was established on march 12,1990 as a private limited company. Later on December 13,1993 it was converted into a Public Limited company. 

Our Mission

Quice has been a prominent name in the world of Food Products for the last three decades. The Company was established on 12 March 1990 as a Private Limited Company. We strive with great potential to achieve the market leadership through the latest tools to distinguish by high quality products and customer satisfaction. Our Spirit & Passion been to make a positive difference through Value, Quality and Excellence by providing superior quality of delighting products to our consumers thus ensuring a wholesome experience.

Our Values


We instill trust in others by being 
trustworthy ourselves


We help each other get it right every
time, on time


We choose the right path with positive
intent and consistency


We protect consumer’s well-being


We find new and better ways to create
products, solutions, and sources of


We care about people and the
communities where we work

Who we are

Keeping PURITY & INNOVATION as the cornerstone for producing a wide range of Fruit-based Juices, Nectar & Drinks, Pure Foods Company has crafted & created premium quality products using only the best ingredients. Our secret recipe is our VIGOR & WILL to create something unique with a taste that refreshes anyone with just one “SIP”.


Quality Management Process

R&D Process

Production Flow

Our Global Presence

Main Markets

Countries we are Present

Global Partners

Certifications & Compliances

Why Choose Us

Corporate Social Responsibility

We’ve developed a comprehensive Corporate Social Responsibility Policy which illustrates our programe and all of the  principles encompassed in this policy cover all areas of our operations.

Compliance & Sustainability

We are proud to have a number of accreditations which reflect our commitment to quality, our passion, Sustainability and our dedication to ethics.

Research & Development

At Pure Foods we combine market knowledge, consumer insights and customer needs to create new product opportunities.
Our R & D teams work with our customers to fine-tune and tailor trend forward products that align with our customer’s growth strategies.


What Our Consumers Say

Faraz Khan

I really like Froot Full Mango juice, its taste is very nice & the packing is so beautiful.

Ali Al Nuwais

Fruit Farm Pomegranate is really awesome, I feel refreshingly energetic after drinking this.

Wilson William

I really like Froot Full Mango juice, its taste is very nice & the packing is so beautiful.

Emily Taylor

I like Froot Full Pomegranate juice in transparent Can. This is really tasteful & energetic, I drink this in the morning with my breakfast.

David Nithin

Fruit Farm is one of my favorite fruit drink, the taste is very delicious & refreshing.

Shipping Method